Meta ad specs: feed, stories and Reels
The same image does not behave the same way in every placement: 4:5 in feed, 9:16 in stories, and even the tolerances differ. Six placements, each straight from the official ads guide.
Facebook Feed
- Recommended ratio
- 4:5
- Recommended size
- 1440 × 1800 px
- Minimum size
- 600 × 750 px
- File type
- JPG, PNG
- File size
- ≤ 30 MB
- Ratio tolerance
- 3%
The minimum height is given for the recommended 4:5 ratio.
Instagram feed
- Recommended ratio
- 4:5
- Recommended size
- 1440 × 1800 px
- Minimum width
- 500 px
- Accepted ratio
- 400:500 – 191:100
- File type
- JPG, PNG
- File size
- ≤ 30 MB
- Ratio tolerance
- 1%
Facebook stories
- Recommended ratio
- 9:16
- Recommended size
- 1440 × 2560 px
- Minimum width
- 500 px
- File type
- JPG, PNG
- File size
- ≤ 30 MB
- Ratio tolerance
- 1%
Interface elements sit at the top and bottom: check it with the safe zone preview.
Instagram Stories
- Recommended ratio
- 9:16
- Recommended size
- 1440 × 2560 px
- Minimum width
- 500 px
- File type
- JPG, PNG
- File size
- ≤ 30 MB
- Ratio tolerance
- 1%
Interface elements sit at the top and bottom: check it with the safe zone preview.
Instagram Reels
- Recommended ratio
- 9:16
- Recommended size
- 1440 × 2560 px
- Minimum width
- 500 px
- File type
- JPG, PNG
- File size
- ≤ 30 MB
- Ratio tolerance
- 1%
Interface elements sit at the top and bottom: check it with the safe zone preview.
Facebook Reels
- Recommended ratio
- 9:16
- Recommended size
- 1440 × 2560 px
- Minimum size
- 600 × 600 px
- File type
- JPG, PNG
- File size
- ≤ 30 MB
- Ratio tolerance
- 3%
The image appears small, so the source advises against putting text on it.
A recommendation is not a requirement: below the minimum a file is refused, while missing the recommended size only affects how sharp the ad looks.
Need the same visual ready for every placement?
Mecrio produces the visual per placement, writes the copy and sets the campaign live.
Opening an account takes a couple of minutes.
Reading this table
- The values come from the image-ad, awareness view of the official guide, which can show different text lengths for other objectives.
- These are ad specs; organic post sizes are different and are not mixed in.
- In stories and Reels the interface overlaps the visual: check it with the safe zone preview.
Tools that use these specs
About Meta ad specs
Can one image cover every placement?
Technically yes, but feed wants 4:5 and stories 9:16. A single file gets cropped somewhere, and anything near the edges can disappear.
What does the ratio tolerance mean?
It is how far your ratio may drift from the target. The table gives it per placement, and it is not the same everywhere.
Why is the text shorter in some placements?
Because the space on screen differs. These are recommendations: going over will not stop the ad, but the text may be shown shortened. Use the character counter to check field by field.
Where the numbers on this page come from
All of them from the platform's own documentation. Follow the link and read the same line yourself.
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