Snapchat Ads specs: single image or video
On Snapchat the Single Image or Video ad is full screen and vertical: images must be 9:16 and at least 720 × 1280 px. File, length and audio requirements, plus brand name and headline limits, are here.
Image ad
- File type
- PNG, JPEG
- Required ratio
- 9:16
- Minimum size
- 720 × 1280 px
- Full-screen canvas
- 1080 × 1920 px
- File size
- ≤ 5 MB
The image is turned into a 5-second video. If an image or video is not 720 × 1280 px, you can crop it to fit when you upload it.
Video ad
- Video format
- .mp4, .mov
- Encoding
- H.264
- Full-screen canvas
- 1080 × 1920 px · 9:16
- File size
- ≤ 1 GB
- Duration
- 3 seconds – 30 minutes (while the file stays within 1 GB)
- Audio
- 2 channels (left, right) · target -16 LUFS · PCM or AAC · at least 192 kbps · 16 or 24 bit
A video under 3 seconds is looped to reach 3 seconds. Live action, motion graphics, stop motion, cinemagraphs, slideshows, GIF-like content and still images all work.
Text
- Brand name
- Up to 32 characters, spaces included
- Headline
- Up to 34 characters, spaces included
The brand name must reflect the advertiser paying for the ad and cannot be the same as the headline.
Safe zone
- Safe zone
- Check it with the Safe Zone toggle in Ads Manager
Each format has top, bottom and side buffers that keep key elements visible; Snapchat shows them in an image rather than as numbers.
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Reading this table
- The scope is the Single Image or Video ad. Other formats such as Story and Collection ads follow their own rules and are not mixed in here.
- The pages disagree on video length: the detailed spec page says 3 seconds to 30 minutes (while the file stays within 1 GB), the same help center's overview page says up to 3 minutes and the Snapchat for Business pages say 3–180 seconds. The table follows the detailed spec page; to satisfy all of them, stay within 3 minutes.
- Brand name has two numbers too: the help center says 32 characters, the Snapchat for Business pages say 25. The table follows the help center; staying within 25 satisfies both.
Tools that use these specs
About Snapchat ads
What size should a Snapchat ad image be?
The ratio must be 9:16 and the image at least 720 × 1280 px; the full-screen canvas is 1080 × 1920 px. The image can be up to 5 MB and is turned into a 5-second video.
How long should the video be?
Snapchat's overview page recommends 3–5 seconds for video. On the maximum the pages disagree: the detailed spec page allows up to 30 minutes, while three other pages say up to 3 minutes (180 seconds). A video under 3 seconds is looped to reach 3 seconds.
Can the brand name and headline be the same?
No: the brand name must reflect the advertiser paying for the ad and must differ from the headline. The brand name can be up to 32 characters and the headline up to 34, spaces included.
Where the numbers on this page come from
All of them from the platform's own documentation. Follow the link and read the same line yourself.
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