Google uploaded display ad sizes
Here the exact size decides, not the ratio: only the listed dimensions are accepted. Twenty sizes in four families, plus the file rules, on one page.
Square and rectangle
- 200 × 200
- Small square
- 240 × 400
- Vertical rectangle
- 250 × 250
- Square
- 250 × 360
- Triple widescreen
- 300 × 250
- Inline rectangle
- 336 × 280
- Large rectangle
- 580 × 400
- Netboard
Skyscraper
- 120 × 600
- Skyscraper
- 160 × 600
- Wide skyscraper
- 300 × 600
- Half-page ad
- 300 × 1050
- Portrait
Leaderboard
- 468 × 60
- Banner
- 728 × 90
- Leaderboard
- 930 × 180
- Top banner
- 970 × 90
- Large leaderboard
- 970 × 250
- Billboard
- 980 × 120
- Panorama
Mobile
- 300 × 50
- Mobile banner
- 320 × 50
- Mobile banner (wide)
- 320 × 100
- Large mobile banner
File rules
- File type
- GIF, JPG, PNG
- File size
- ≤ 150 KB
- Animation
- Up to 30 seconds; it may loop but must stop at 30 seconds, and stay slower than 5 frames per second.
Producing twenty sizes one by one?
Mecrio produces the creative and sets the campaign up, carrying the same story to the other platforms.
Mecrio is in early access right now: leave your details and we will get in touch when your turn comes.
What this page covers
- The scope is uploaded image ads; responsive ad assets follow different rules and are not added until their own source is verified.
- Some sizes only show in certain regions; the source explains that on a separate page.
- Ads uploaded as a packaged bundle are checked elsewhere and are outside this page.
Tools that use these specs
About display ad sizes
Can I upload a size that is not on the list?
No. Uploaded display ads accept only the exact sizes on the list; anything in between is refused.
Which sizes should I start with?
The source does not rank them. Common practice is one size from each family, because different slots on a page take different families.
What are the limits for animation?
Up to 30 seconds; it may loop, but it has to stop at 30 seconds and stay under 5 frames per second.
Where the numbers on this page come from
All of them from the platform's own documentation. Follow the link and read the same line yourself.
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