The whole advertising campaign lifecycle in one piece of software
Building a campaign is the start; the real load comes after — budget changes, copy edits, status checks and reporting. Mecrio keeps that entire cycle in one place.
Campaigns scatter the moment they go live
Setup happens once, but budget changes, copy fixes and status checks repeat every week. Spread across separate panels, nobody can see at a glance which campaign is live where and on what budget.
Setup, updates and monitoring in the same list
Campaigns across every connected platform land in one list. You do not switch panels to change status, update a budget or fix copy; the change is applied on the platform and shows up in the list.
What you do in campaign management
All of it is what the product does today — including everything after launch.
Campaign setup
Objective, audience, budget, creative and flight dates are decided in one flow and translated into each platform's own structure.
Publishing with one approval
Once approved, the campaign is created directly on the platform, with its campaign, ad group and creative chain.
Status and budget updates
Pause, resume or change the budget of a campaign; the change is applied on the platform and shows in the list.
Copy and creative updates
You can change the copy or the visual of a live ad; where the platform's own rules require it, a replacement creative is prepared.
Existing campaigns included
Campaigns you built before Mecrio show up in the same list, so you monitor and manage everything from one screen.
A campaign's lifecycle in Mecrio
Build
The campaign structure comes out of the brief; objective, audience and budget are suggested and you adjust them.
Check and publish
Text limits, image dimensions and required fields are checked before publishing; on approval the campaign is created on the platform.
Monitor
Impressions, clicks, conversions and spend update every day, and the campaign's status shows in the list.
Update
You change budget, dates, copy and targeting from Mecrio, and the change is applied on the platform.
The same management flow applies on every connected advertising platform: Ad networks
Who uses it
Teams always running campaigns
Marketing teams with several campaigns live at once and weekly edits to make.
Ecommerce and retail
Season, promotion and launch campaigns change often; making the change in one place is time back.
Agency account managers
People monitoring and reporting several clients' campaigns, with each client in its own project.
About campaign management
Will campaigns I built before Mecrio show up?
Yes. Existing campaigns in the connected ad account come into the list, and you see their status and results on the same screen.
Can I change a live campaign's budget?
Yes. Budget, date and status changes are made from Mecrio and applied on the platform.
Can I manage several campaigns together?
Yes. Campaigns sit in one list, and you can update the status or budget of the ones you select together.
How often do the numbers update?
The campaign list and results refresh regularly, and you can also refresh the data yourself from the campaign screen at any time.
Related solutions
Build your first campaign today.
Connect your ad account, describe your product, build your campaign — then review it and publish from one place.
Create account