Ad platform

Set up X (Twitter) ad campaigns from one place

Mecrio AI drafts the post for you to approve, and you choose the audience by keywords, interests, events or conversation topics. The campaign is created paused in your own X ad account, so nothing spends until you start it.

Create your account X Ads specs

When is X Ads a good fit, and when isn't it?

On X, ads appear as posts in the home timeline, in search results and on profiles. Besides interests, you can reach people through keywords in their recent posts and searches, specific events, conversation topics, the followers of your account, or people similar to them. That makes X a good fit for time-bound moments such as a product launch, an announcement, a sale or a live event, and for joining a conversation that is already going on. An ad can carry an image, a video or a swipeable carousel. The post text is the ad itself, with only a short title on the link card, so short, direct copy matters. X is a weaker fit when your offer needs a long explanation, or when you want to collect contact details inside the ad: Mecrio doesn't set up forms on X, and a lead campaign is set up to send visitors to your website instead.

How X Ads works in Mecrio

Mecrio creates a campaign, an ad group and an ad in your own X ad account. The ad is a promoted-only post published as the X account you choose: it runs as an ad and doesn't appear on that account's timeline. Your image, video or carousel and your link go with it. The campaign and ad group are created paused, so nothing spends until you start them. After launch you can change the budget, start or pause, and edit the post's text from Mecrio.

How it works

A X Ads campaign in four steps

Set up

Tell Mecrio about your product or service and Mecrio AI drafts the copy and audience for you to edit and approve. Create visuals in Mecrio or use your own.

Check and approve

Mecrio checks your ads before they go live and tells you if anything is missing or needs a fix. You preview how they'll look on each platform and approve when you're ready.

Publish

Once approved, your campaign is set up in your own ad account on each platform and waits until you start it. You decide where and when it goes live.

Manage

Bring in the campaigns already running on your platforms. Update budgets, dates and targeting while they're live, and compare results in one report.

Ad platform

Which campaign objectives can you set up?

The objective you pick is set up as its X Ads equivalent. The table shows what Mecrio can set up end to end on this platform.

Objective in MecrioName on the platformAd types you can set up

Brand awarenessReachImageVideoCarousel
Website trafficWebsite clicksImageVideoCarousel
EngagementEngagementImageVideoCarousel
Video viewsVideo viewsVideo
Lead generationWebsite clicksImageVideoCarousel
Sales / conversionsWebsite clicksImageVideoCarousel
App promotionApp installsImageVideoCarousel

Image and video specs

File type, size, length and text limits for each ad type are on a separate page, compiled from the platform's own pages with the source and the date we checked.

X ad specs

Specs for image, video, vertical video and carousel ads, plus the post copy limit.

Ad platform

What gets checked for X Ads before you publish?

A setting the platform won't accept is named before the campaign is created, along with where to fix it.

X rejects post text longer than 280 characters. Mecrio flags it before publishing, so you can shorten it instead of having the ad fail on X.
X doesn't crop images to fit. An image in a shape X doesn't accept would lose its clickable card, so Mecrio stops it before publishing and lists the shapes that work.
Some choices of where the ad appears don't run on X: the profile on its own, search results without keywords, or the reach goal in search results only. Mecrio names the problem before publishing.
X allows one event per ad group. Mecrio's picker stops at one, and a draft with more is stopped before anything is created on X instead of having the extras dropped.
Your image or video is uploaded to X before anything else is created. If the upload fails or the video doesn't finish processing, nothing is set up, and no text-only ad goes out instead.

Questions

X Ads: frequently asked questions

Which X account posts the ad, and will it show on my profile?

The ad is posted as the X account you choose for your ad account. Mecrio creates it as a promoted-only post: it doesn't appear on your profile's timeline, but it is still public.

Can I edit the text of a live X ad?

Yes. A published post on X can't be edited, so Mecrio creates a new version of the ad with your text in the same ad group and stops the old one. If the old ad can't be stopped, Mecrio rolls the new version back and tells you.

How does keyword targeting work on X?

Broad-match keywords reach people based on words in their recent posts and searches. Exact-match keywords work only in search results, and in search results X doesn't apply interest or follower targeting. Mecrio tells you which settings weren't applied.

What if my carousel cards have different shapes?

X needs every card in a carousel to have the same shape. If yours differ, Mecrio adjusts the odd ones to the shape most cards share where it can, and tells you it did.