Pinterest Ads specs: image, video and carousel
Pinterest recommends vertical visuals but also draws a line: 2:3 is recommended, and an image beyond 2:3 may get cut off in the feed. File, length and text limits for standard image, standard and max. width video, and carousel are here.
Standard image ad
- File type
- .PNG, .JPEG
- File size
- Up to 20 MB on desktop, 32 MB in the app
- Recommended size
- 2:3 · 1000 × 1500 px
Pinterest says images with a ratio beyond 2:3 may get cut off in the feed. Every upload is converted to an 8-bit RGB JPEG, so PNG with sRGB is recommended to avoid quality loss.
Standard width video
- Video format
- .MP4, .MOV, .M4V
- Encoding
- H.264, H.265
- File size
- ≤ 2 GB
- Duration
- 4 seconds – 15 minutes
- Recommended length
- 6–15 seconds
- Accepted ratio
- Between 1:2 and 1.91:1
- Recommended ratio
- 1:1 · 2:3 · 4:5 · 9:16
Shown at the same size as a regular Pin.
Max. width video
- Video format
- .MP4, .MOV, .M4V
- Encoding
- H.264, H.265
- File size
- ≤ 2 GB
- Duration
- 4 seconds – 15 minutes
- Recommended length
- 6–15 seconds
- Accepted ratio
- No taller than a 1:1 ratio
Spans the full width of the feed on mobile and is available as a paid format only.
Carousel ad
- Number of cards
- 2–5
- File type
- .PNG, .JPEG
- File size
- Up to 20 MB per image
- Accepted ratio
- 1:1 · 2:3
These values are for carousels outside the Sales objective. With the Sales objective, a catalog-driven carousel takes 2–10 images and videos, and its sizes and file limits come from the catalog.
Text
- Title
- Up to 100 characters
- Shown in feed
- First 40 characters, depending on device
- Description
- Up to 800 characters
In languages such as Chinese, Japanese, Korean and Arabic, only the first 30 characters show in the feed. The description is not shown in the feed; Pinterest uses it to get the ad in front of the right audience.
Getting your Pinterest ad ready?
Mecrio prepares the image and video to these specs, writes the copy and sets the campaign live.
Opening an account takes a couple of minutes.
Reading this table
- The scope is standard image, standard and max. width video, and carousel. Other formats, such as Collections, Idea, Showcase and Quiz ads, follow their own rules and are not mixed in here.
- The two pages disagree on the description: the help page says 800 characters, Pinterest Business's creative best practices say 500. The table uses the help page's 800; staying within 500 satisfies both.
- The same guide says a non-Sales carousel can use images or videos; the help page lists only .PNG and .JPEG images for it. The table follows the help page.
Tools that use these specs
About Pinterest ads
What size should a Pinterest ad image be?
Pinterest recommends a 2:3 ratio, or 1000 × 1500 px. It does not publish a minimum size, and says an image beyond 2:3 may get cut off in the feed.
How long can a video ad be?
Both standard and max. width video run from 4 seconds to 15 minutes. For ads, 6–15 seconds is recommended.
Does the whole title show?
You can write up to 100 characters, but depending on the device only the first 40 show in the feed, or the first 30 in languages such as Chinese, Japanese, Korean and Arabic. The description does not show in the feed at all.
Where the numbers on this page come from
All of them from the platform's own documentation. Follow the link and read the same line yourself.
Create your account and set up your first campaign today.
Connect your ad accounts, build and check your campaign, and publish from one place.
Create your account