Set up Snapchat video ad campaigns from one place
Set up full-screen vertical Snapchat ads from Mecrio. Image and video size, age limits by country and the interests you pick are checked before anything is created on Snapchat.
When is Snapchat Ads a good fit, and when isn't it?
Snapchat ads are full-screen vertical images or videos that appear between friends' Stories, between publisher content, inside shows and in public Stories. Snapchat describes its audience as highly engaged and pitches its ads for helping people discover a brand and then act on it: visit a site, sign up, buy or install an app. All of these places use the same vertical 9:16 shape, so one vertical image or video covers them all, with a short headline of up to 34 characters and a button. Through Mecrio you can run both image and video ads on Snapchat and choose the audience by age, gender, country, language, interests and device. It is not the right fit if your visuals only exist in landscape and can't be reworked into a vertical frame, or if your offer needs more explanation than a short headline and a button can carry.
How Snapchat Ads works in Mecrio
Once you approve the campaign, Mecrio first uploads your vertical image or video and prepares what the ad shows: headline, brand name, button, link and your Snapchat public profile. It then creates the campaign, the ad squad (Snapchat's name for the group that holds the audience, where the ad appears, budget, dates and bid) and the ad in your own Snapchat ad account. Everything is created paused, so nothing spends until you start it; starting it from Mecrio switches the ad squad and ad on too. Later you can change budget, dates, audience, where the ad appears, bid, headline, button and link from Mecrio, or pause the campaign again.
A Snapchat Ads campaign in four steps
Set up
Tell Mecrio about your product or service and Mecrio AI drafts the copy and audience for you to edit and approve. Create visuals in Mecrio or use your own.
Check and approve
Mecrio checks your ads before they go live and tells you if anything is missing or needs a fix. You preview how they'll look on each platform and approve when you're ready.
Publish
Once approved, your campaign is set up in your own ad account on each platform and waits until you start it. You decide where and when it goes live.
Manage
Bring in the campaigns already running on your platforms. Update budgets, dates and targeting while they're live, and compare results in one report.
Which campaign objectives can you set up?
The objective you pick is set up as its Snapchat Ads equivalent. The table shows what Mecrio can set up end to end on this platform.
- Brand awarenessBrand awarenessImageVideo
- Website trafficWebsite trafficImageVideo
- EngagementBrand awarenessImageVideo
- Video viewsBrand awarenessVideo
- Lead generationLead generationImageVideo
- Sales / conversionsSales / conversionsImageVideo
- App promotionApp promotionImageVideo
Image and video specs
File type, size, length and text limits for each ad type are on a separate page, compiled from the platform's own pages with the source and the date we checked.
Snapchat ad specs
Size, file and length limits, audio and text rules for the Single Image or Video ad.
What gets checked for Snapchat Ads before you publish?
A setting the platform won't accept is named before the campaign is created, along with where to fix it.
- Snapchat requires a higher minimum age in some countries, such as 18 in Germany, France and the UK. If your age range starts lower, you're told before publishing that the higher minimum applies.
- Snapchat only accepts an exact vertical 9:16 frame at 720×1280 or larger. Images are cropped to an exact 9:16 frame before upload, and anything below the minimum is flagged first.
- Each interest you pick is checked in every country you target, because Snapchat doesn't offer every interest everywhere. One that's unavailable is named before anything is created.
- A headline identical to your brand name gets a warning before publishing: Snapchat rejects such ads in its review, and that rejection would only reach you later by email.
- Your link must start with https and stay within 2,048 characters, because Snapchat accepts nothing else; both are checked before publishing.
Snapchat Ads: frequently asked questions
Do I need a Snapchat public profile?
Yes. Snapchat shows every ad with a business public profile, so Mecrio attaches one from the Snapchat business account your ad account belongs to. If there isn't one, nothing is created and you're asked to create a profile in Snapchat first.
Can I change the image or video after my Snapchat ad starts running?
No. Snapchat only lets an ad's image or video be swapped before the ad starts running. After that, create a new ad in the same ad squad to use a different visual.
What if Snapchat doesn't accept the goal I picked?
Snapchat decides which goals an ad squad can use based on the quality and amount of data your Snap Pixel has collected. If it turns down your website goal, Mecrio sets the ad squad up to get people to swipe up to your site instead and tells you in the publish result.
Why does my Snapchat ad also run in Chat?
For goals that count actions on your site or in your app, Snapchat requires the Chat feed whenever you hand-pick the spots between Stories or between content. Mecrio adds it, just as Snapchat's own ads manager preselects and locks it.
Related pages
Other ad platforms
The same campaign can be set up on these platforms too.
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