One report for every ad platform
Reporting is less about collecting data than making it comparable. Mecrio brings the numbers from every connected platform into the same table — and says plainly when something should not be added together.
Reporting should not eat the week
A separate download from every platform, merged by hand, with metric names that do not line up. By the time the spreadsheet is ready the data is old — and adding different currencies side by side makes the total quietly wrong.
Same measures, same table, same day
Campaign results are collected daily from every connected platform and merged into one table. If a platform never shares a metric, or the numbers cannot be added together, the screen says so — an empty cell is never shown as a silent zero.
What you see in reporting
Only the numbers the platforms actually report; nothing is estimated in place of what is missing.
Spend and results per platform
Spend, impressions, clicks and conversions land in the same table for each connected platform.
Campaign and ad detail
Results are shown per campaign and per ad, so which ad worked can be read on its own.
Daily series and previous period
Numbers flow day by day, and the range you pick is compared against the period before it.
Honesty about currency
If ad accounts run in different currencies, no combined total is shown; each platform's spend is written in its own currency.
A recommendation with its reason
Mecrio AI writes what to do and what it saw that led there; the numbers stay on the screen next to it.
How a report comes together
Accounts connect
You connect an ad account once, and reporting starts reading that account's campaigns.
Numbers are collected
Impressions, clicks, conversions and spend are pulled from the platform daily and merged in one place.
You read the screen
You pick a date range, and results per platform, campaign and ad appear on the same screen.
Explained
Mecrio AI reads the data and writes in plain sentences what is working.
Reporting covers every connected advertising platform: Ad platforms
Who reads it
People who build the weekly report
Marketing teams who want to stop assembling spreadsheets by hand.
People deciding on platforms
Anyone deciding which platform keeps the budget by looking at the numbers.
Agencies reporting to clients
Teams that need each client's results kept separately in their own project.
About reporting
Where does the data come from?
Straight from your connected ad accounts. Mecrio shows the number the platform reports, not an estimate of its own.
What if a platform does not share a metric?
The screen says so. The metric stays empty; no estimated number is put in its place.
Why is there sometimes no single total?
Some metrics, reach among them, would count the same person twice if daily figures were added up. In those cases the platform's own figure is shown instead of a total.
Can I download the report?
Tables and charts that Mecrio AI shows when you ask can be downloaded as CSV or saved as PDF from your browser's print dialog. Results on the reports screen are read on screen.
Does Mecrio optimize bids automatically?
No. Bid and budget decisions are yours; Mecrio reads the data, writes a recommendation and lets you apply the change from one place.
How often do results update?
When you open the Overview, Campaigns or Reports screen, the numbers are pulled again from the platforms (at most once an hour); you can also refresh them at any time with the refresh button on the Campaigns screen.
Related solutions
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