Guides to the ad platforms

Text limits, media sizes, landing pages and policy basics to check before you publish on nine ad platforms, from Meta and Google to Snapchat and X.

Where AI helps in ad management, where people should keep the final say, and how an approval-first assistant such as Mecrio AI is designed.

How to combine results from several ad platforms: sum counts and recalculate rates, keep reach separate, compare conversions only when definitions match.

How LinkedIn ads work: ad account and Page, objectives, ad formats, targeting, budgets and bidding, Lead Gen Forms, conversion tracking and ad review.

LinkedIn's official metric definitions, the metrics that matter for each objective, a report template and what to check before comparing platforms.

Where Bing ads appear, Google Ads import, campaign types, targeting, UET tracking and editorial review, from Microsoft's own pages.

Open a Pinterest ad account, pick an objective, target by interest and keyword, measure with the tag and see how ads work in Türkiye.

Open a Reddit Ads account, pick an objective, target communities and interests, measure with the Pixel and avoid rejections, from Reddit's own pages.

How to advertise on Snapchat: Ads Manager setup, the five objectives, ad formats, targeting, Snap Pixel and Conversions API, ad review and Türkiye.

Open a TikTok ad account, pick an objective, target, budget and measure, plus ad review rules and availability in Türkiye, from TikTok's own pages.

How X (Twitter) ads work: account setup, objectives, ad formats, keyword and follower look-alike targeting, X Pixel, ad review and Türkiye.

What awareness, traffic, leads and sales objectives actually mean, how an objective differs from a campaign type, and what the choice does to your measurement.