Ad platforms

Nine ad platforms, published from one place

Every platform has its own campaign structure, its own audience options and its own rules for images and video. Mecrio keeps track of those differences for you: the product you describe once becomes the ad each platform expects.

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Ad platforms

Supported platforms

Each platform's page spells out which campaign objectives and which ad types can be built there.

Meta Ads

Meta ads show in Facebook and Instagram feeds, Stories and Reels, and also in Messenger, on Facebook Marketplace and on Instagram's Explore page. People aren't searching for anything at that moment; they're scrolling. That makes Meta strong for reaching people who don't know your product yet and for showing a product that's easy to explain with an image or a short video. You describe the audience by country, city, age, gender, language and Meta's own interest and behavior options; interests come from what people post, the Pages they like and the apps they use. You can set up single-image, video and carousel ads, as well as lead ads whose form is filled in right inside Meta. When Meta isn't the right fit: you can't tie an ad to search keywords. If people already search for what you sell and you want to appear at that exact moment, a search ad on Google or Microsoft is the better place to start.

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Google Ads

Google Search ads show when someone searches Google for a term related to what you sell. You reach people who know what they need and are looking for it right then, which makes Google strong for sales, leads and traffic to your site. A search ad is text: headlines and descriptions, no image needed, and keywords decide who sees it. To create demand, Demand Gen campaigns show image, video and carousel ads on YouTube (including Shorts), Discover and Gmail. Display, Performance Max and app promotion campaigns can be set up from Mecrio too. When Google alone isn't enough: a search ad only appears when someone searches. If your product is new and people aren't searching for it yet, a search campaign alone won't create demand; a YouTube video ad or a feed-based platform like Meta is a better start.

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TikTok Ads

TikTok is a full-screen, sound-on video feed where people come to discover what's new. Your ad appears in the For You feed as a vertical video, so the video carries the message and the ad text stays short. TikTok pitches its ads for the whole path from discovery to decision, and that is where it fits best: putting a product in front of people who weren't looking for it yet, then turning that attention into visits, sign-ups, sales or app installs. In Mecrio, TikTok ads are single-video ads. The countries you can reach depend on where your TikTok ad account is registered and on where the ad runs. TikTok is not the right fit if your product doesn't come across on video, if your offer needs a long explanation to make sense, or if the countries you want to reach aren't open to your ad account.

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LinkedIn Ads

LinkedIn lets you choose an audience by what people do at work, and those options are built largely from what members and company Pages enter on LinkedIn: job title, job function, seniority, skills, industry, company size or specific companies. That makes it a strong fit when your buyer is defined by their role, such as software and services sold to businesses, B2B events, recruiting and offers that need a decision-maker's attention. In the feed you can run single image, video and carousel ads, and if you want, the same ads can also appear on apps and sites outside LinkedIn through the LinkedIn Audience Network. Lead ads open a LinkedIn form instead of your website, and message ads arrive in a member's LinkedIn inbox. LinkedIn is not the right fit for promoting an app, because it has no app install objective. It also adds little when your customers aren't defined by their job, since its work-profile options then have nothing to work with.

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Reddit Ads

Reddit is organized into communities, also called subreddits, and ads appear as posts in the feed and on comment pages. That puts your ad next to conversations about a specific interest. It works best for products and topics that an identifiable group already talks about, such as games, software, hobby gear or niche consumer goods. You can target communities by name, exclude the ones you don't want, and add Reddit's interest categories and keywords. Image, video and carousel posts can all be built, and the post title is the only text on the ad, so it carries the whole message. Reddit is not the right fit if you need to target by age, because it doesn't offer age targeting for ads. It is also not the right fit if you want to choose your audience by the Turkish language: Turkish isn't one of the languages Reddit lets you target. On lead campaigns, Reddit also turns off gender targeting.

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Pinterest Ads

Pinterest is where people discover new ideas, plan and shop, and Pinterest says the number one reason people use it is to find new products and brands. Ads are regular Pins that you pay to place where people are most likely to see them: their home feed, category feeds and relevant search results. That makes it a strong fit for products people plan ahead for and choose by how they look, and for sending that interest on to your website. Through Mecrio you can run image, video and carousel Pins and build the audience from interests, keywords, locations, age and gender. It is a weaker fit when your product is hard to show in a picture, when people buy it on impulse rather than plan it, or when you mainly need app installs, because Mecrio doesn't set up Pinterest app campaigns.

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X Ads

On X, ads appear as posts in the home timeline, in search results and on profiles. Besides interests, you can reach people through keywords in their recent posts and searches, specific events, conversation topics, the followers of your account, or people similar to them. That makes X a good fit for time-bound moments such as a product launch, an announcement, a sale or a live event, and for joining a conversation that is already going on. An ad can carry an image, a video or a swipeable carousel. The post text is the ad itself, with only a short title on the link card, so short, direct copy matters. X is a weaker fit when your offer needs a long explanation, or when you want to collect contact details inside the ad: Mecrio doesn't set up forms on X, and a lead campaign is set up to send visitors to your website instead.

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Microsoft Ads

On Microsoft Advertising, your search ads show on Bing: when someone searches, Bing picks the combination of your headlines and descriptions that best fits that search. As with Google Search, you reach people who know what they need and are looking for it right then, which makes it strong for sales and leads. With audience campaigns, your image and video ads show across devices on Microsoft sites such as MSN, Outlook and Microsoft 365, and Microsoft notes that your search ads can appear there as image ads too. Besides search, audience and Performance Max campaigns, you can set up Shopping campaigns built from the products in your Microsoft Merchant Center store. When Microsoft isn't the right fit: if your ad relies on vertical video, this isn't the place. Video ads run only in audience campaigns and only in landscape (16:9); TikTok, Instagram Reels or YouTube Shorts suit vertical video better.

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Snapchat Ads

Snapchat ads are full-screen vertical images or videos that appear between friends' Stories, between publisher content, inside shows and in public Stories. Snapchat describes its audience as highly engaged and pitches its ads for helping people discover a brand and then act on it: visit a site, sign up, buy or install an app. All of these places use the same vertical 9:16 shape, so one vertical image or video covers them all, with a short headline of up to 34 characters and a button. Through Mecrio you can run both image and video ads on Snapchat and choose the audience by age, gender, country, language, interests and device. It is not the right fit if your visuals only exist in landscape and can't be reworked into a vertical frame, or if your offer needs more explanation than a short headline and a button can carry.

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Data sources

Nothing is published here — they're only read: your site's place in Google Search and what your ads bring to your site, next to your reports.

01

One campaign, a different ad type per platform

One platform wants a square image, another a vertical video, a third only text. From the one description you give, each platform gets the ad it asks for; you don't rebuild it one by one.

02

Accounts connect once

You connect your ad account once through the platform's own sign-in, without sharing a password. Campaigns are created in your account and payments go straight to the platform; Mecrio takes no cut.

03

Real publishing, not copy-paste

The campaign you approve shows up in the platform's own ads manager exactly as built: campaign, audience settings and ad. Nothing to download, carry over or paste.

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