Free tools

Small tools for the parts of ad prep that slow you down

They all run in your browser, need no account and answer right away: image dimensions, ad text limits, safe zone preview, basic ad math and a tagged campaign URL.

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What do you need?

Pick the job you came for

Each tool finishes one job, and the result is useful on its own.

Ad size checker

Does this image fit that placement?

Measures width, height, ratio and file size, then puts them next to the placement's official requirement.

Character counter

Is my ad copy over the limit?

Paste your headlines and descriptions to see what is left, what is over and how the platform counts.

Safe zone preview

Will my text and logo sit under the interface?

Drop your visual into the vertical frame, lay the platform's published margins over it and look.

Metrics calculator

What do my numbers add up to?

Turn spend, impressions, clicks and conversions into the six basic metrics — with the formula shown.

Campaign URL builder

How will this link show up in my reports?

Add the standard campaign tags to your landing page URL and copy it without typos.

Also here

To look a spec up or get the concept straight

Ad specs

Official ad specs, each with its source and the date it was last checked.

Campaign objectives guide

Objective, campaign type and measurement are different things — here is what each one decides.

Keep reading

Get to know Mecrio

Create your account and set up your first campaign today.

Connect your ad accounts, build and check your campaign, and publish from one place.

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