A measurable advertising operation for performance teams
In performance work the question never changes: which channel, which campaign and which creative is bringing results? Mecrio puts the answer to all three on one screen and suggests the next move in plain sentences.
Scattered results mean late decisions
Every platform shows its own numbers on its own screen, so someone builds a spreadsheet by hand. By the time it is ready the week is over and the budget decision rests on stale data.
Comparable numbers first, decision second
Daily campaign numbers land in one place and are compared on the same measures. Campaign intelligence reads them: which creative is ahead, which channel is behind and where it makes sense to move budget — written as sentences, with the decision left to you.
What you get on the performance side
Measurement is limited to what the platforms actually report; a missing number is never invented.
Channel comparison
Spend, impressions, clicks and conversions land in the same table for every connected platform.
Results per creative
Which visual and which copy performed better is measured at ad level, so you do not have to guess the winner.
Daily series
Results flow day by day, so you can see the effect of a change against the previous period.
A recommendation with its reason
Campaign intelligence writes what to do and what it saw to say it; the numbers stay on the screen next to it.
How the performance cycle runs
Go live
The campaign is built and, on your approval, created on the platform; measurement starts on day one.
Collect the numbers
Impressions, clicks, conversions and spend update daily and merge into a single table.
Compare
You see results per channel, campaign and creative side by side, and you are told which comparison the data volume actually supports.
Shift the budget
You make the change from Mecrio: budget, status or copy is updated and applied on the platform.
Results are collected on the same measures from every connected advertising platform: Ad networks
Who this is written for
Performance marketing teams
Teams steering budget on weekly measurement who need comparable numbers to decide.
Growth-focused brands
Brands testing new channels who want to see quickly which one holds.
Agency performance teams
People reporting results per client and presenting channel comparisons.
About measurement and performance
Which metrics are collected?
Whatever the platform reports — spend, impressions, clicks and conversions first among them. If a platform never shares a metric, the screen says so; an empty cell is not filled with a guess.
How are different currencies handled?
If your ad accounts run in different currencies, no combined total is shown; each platform's spend is written in its own currency.
Does Mecrio optimise bids automatically?
No. Bid and budget decisions are yours; Mecrio reads the data, writes a recommendation and lets you apply the change from one place.
How often do results update?
Numbers update daily, and you can also refresh the data yourself from the campaign screen at any time.
Related solutions
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