Automate the repetition in your advertising operation
Most of advertising work is repetition: building the same campaign on different platforms, preparing the same visual at different ratios, checking the same rules by hand every time. Mecrio takes that repetition on; what gets published stays your call.
The time goes into setup, not into the campaign
The same brief is built four times on four platforms, the same visual is remade at three ratios, and every platform's text limit is counted by hand. None of that is a decision; all of it is repetition.
Let software do the repetition, you make the call
Mecrio converts one brief into each platform's structure, prepares the creative at the required dimensions and runs the pre-publish rules itself. What gets automated is the repeated part: budget, bidding and publishing decisions stay in your hands.
What gets automated
All of it sits on the setup and preparation side, and none of it goes live without your approval.
One brief, setup on many platforms
Campaign, ad group and creative chain are built in each platform's own structure, so you never repeat the same work.
Creative prepared to the required dimensions
The same idea is prepared at the ratio each platform asks for; ratio and duration limits are checked before generation.
Pre-publish rule checks
Text lengths, required fields and media rules are checked against each platform's own rules, and anything missing is named.
Bulk updates
Update the status or budget of the campaigns you select together, and the change is applied on the platforms.
Where automation sits in the work
Describe it once
You write your product and your goal once, and every platform setup derives from that reading.
Preparation happens on its own
Copy variants, creative dimensions and a targeting suggestion are prepared; you only change what you want to change.
The checks run
At the publish step the rules are checked one by one, and anything against a rule is named before launch.
The decision is yours
The campaign you approve goes live. Budget and bidding decisions are not automated; you make those.
The same automation runs on every connected advertising platform: Ad networks
Whose time it gives back
Teams running many campaigns
People building more than one campaign a week who want the setup time down.
Small teams
Brands without a separate operations team, where repeated work turns directly into capacity.
Agency operations teams
People repeating the same flow across many clients, where repeated setup is the most expensive line.
About automation
Does it manage campaigns fully automatically?
No. What is automated is setup and preparation; publishing, budget and bidding decisions stay with you. Mecrio does not publish campaigns on your behalf.
Does it optimise bids automatically?
No. You set the bidding and budget strategy; Mecrio reads the results and writes a recommendation, and applying the change is your decision.
What are the checks based on?
Each platform's own publishing rules: text lengths, media dimensions, ratios and required fields. When a rule changes, the check is updated with it.
Can I edit what was prepared?
Yes. Every piece of copy, creative and targeting choice can be edited before publishing; nothing goes live without your approval.
Related solutions
Build your first campaign today.
Connect your ad account, describe your product, build your campaign — then review it and publish from one place.
Create account