Product campaigns on Google and Microsoft
Shopping campaigns show your product with its picture, price and store name. They need a connected product catalogue: on Google Ads, the Merchant Center account linked to your ad account, and on Microsoft Advertising, a Microsoft Merchant Center store. Mecrio lists the catalogues you can use. The ad's headline, image and price come from your product feed, so there is no creative to build.
Performance Max runs on every channel of the platform at once, and the platform decides where the money goes. You supply the goal and the creative, and Mecrio builds the campaign on both Google Ads and Microsoft Advertising.
A sales campaign can be built on all nine platforms, and each one maps it to its own objective: Sales on Meta, Google, Microsoft Advertising and Pinterest, Sales and conversions on Snapchat, Web conversions on TikTok and LinkedIn, Conversions on Reddit and Website clicks on X. Each platform page lists every campaign type you can build there.
Conversion tracking you already have
Mecrio reads the conversion tracking already set up in your ad accounts and lets you choose it for the campaign: pixels on Meta, TikTok, Reddit and Snapchat, conversion actions on Google Ads, conversion tags on Pinterest and conversion goals on Microsoft Advertising.
- On TikTok, a conversion campaign cannot be created without a pixel, so Mecrio asks for one before publishing.
- On Microsoft Advertising, the goal you pick is linked to the campaign itself.
- On Google Ads, if you leave the bid strategy to Mecrio, choosing a conversion action for a sales or lead campaign makes the default maximise conversions.
See what each campaign brings to your site
Connect Google Analytics 4 with read-only access. Campaigns you publish from Mecrio are tied to your site's visits through the tracking tag added to the ad link. On the campaign page, the platform's conversions sit next to the key actions on your site, such as purchases. The two are measured differently, so they are never added up.
Google Analytics can take 24 to 48 hours to finish processing data, and Mecrio marks the days that are not final yet.
Reading revenue correctly
- Return on ad spend is total revenue divided by total spend, calculated from sums rather than averages.
- A raw zero in a platform's revenue field is treated as unknown, because no platform's documentation separates it from missing tracking. A measured zero still shows as zero.
- Conversions and revenue from different platforms are shown side by side unless both count the same event in the same way.
- Mecrio does not convert currencies. If your accounts use different currencies, spend stays per platform.
- When a platform's history does not reach back to the campaign's start, the all-time total is shown as at least that amount.
Creatives for your products
Creative Studio generates ad images and videos with models from Higgsfield, OpenAI and Google. When you generate for a campaign slot, the expected size and type of the output are checked against that slot's rules before the generation starts, so you do not pay for a creative the platform would refuse.