Smartly and Mecrio at a glance
| What we compared | Smartly | Mecrio |
|---|---|---|
| Ad platforms | Its platforms page lists Meta, Google, YouTube, TikTok, Snapchat, Pinterest, LinkedIn, Reddit, Amazon, Spotify and Roku; it also covers connected TV and open web ad buying platforms (DSPs) | Meta (Facebook, Instagram), Google Ads, TikTok, LinkedIn, Microsoft Advertising, Pinterest, Reddit, Snapchat and X |
| Pricing model | Prices are not published on its website; you book a demo that starts with a short discovery call | Free during beta with daily limits; Mecrio takes no cut of your ad spend |
| Free trial | Not stated on its public pages | No trial needed: free to use during beta |
| AI approach | Smartly Synapse agents plan, build, check and optimise campaigns with built-in approvals; its optimisation agents can adjust budgets with or without human input | Mecrio AI answers with your own campaign data and prepares changes; nothing changes until you approve |
| Turkish interface | Not stated on its public pages | Yes, in Turkish and English |
| Main focus | Creative automation, cross-channel media and measurement for enterprise brands and agencies, with onboarding, creative and managed services | Setting up, checking and publishing campaigns, then managing and reporting on them |
Where Smartly is stronger
- Creative at scale. Smartly's AI Studio generates and enhances images and video, generates creative from product feeds and assembles video ads. Its templates adapt one idea across channels, formats and audiences, and its catalogue ads run on Meta, TikTok, Snapchat and Pinterest.
- Channels beyond social. Besides social platforms, Smartly delivers connected TV ads across more than 200 streaming services and sends open web ads to DSPs such as DV360, Amazon, Yahoo and The Trade Desk.
- Automation and agents. Optimization Triggers run automated rules, such as pausing underperforming campaigns, and Predictive Budget Allocation optimises budget across channels. Smartly Synapse adds agents that turn briefs into campaigns and check setups for errors. Mecrio does not run rules; every change waits for your approval.
- Measurement. Brand Pulse measures deduplicated reach, frequency and attention across channels in real time. Intelligence Pro adds reach planning, benchmarks and incrementality-adjusted metrics.
- Enterprise service and track record. Smartly offers onboarding, creative services and managed services, with dedicated Customer Success Managers and 24/7 support. It has worked on advertising since 2013 and started with Facebook advertising.
Where Mecrio is different
- Nine platforms, including Microsoft Advertising and X. Mecrio builds and manages campaigns on Meta, Google Ads, TikTok, LinkedIn, Microsoft Advertising, Pinterest, Reddit, Snapchat and X. Supported campaign types differ by platform.
- Free to start. Mecrio is free during beta with daily limits and needs no card. It takes no cut of your ad spend, which you pay to each platform directly.
- Checked, then paused. A pre-publish check flags text limits, media sizes and platform rules before a campaign goes live. Campaigns are created paused in your own ad account, and nothing spends until you start them.
- Approval for every change. Mecrio AI, built on Anthropic's Claude, answers with your own campaign data and prepares changes. Nothing is applied until you approve.
- Turkish and English, one project per brand. The interface works in Turkish and English. Each brand or client gets its own project, with team roles and an activity log.
Who should choose which
Choose Smartly if you are a large brand or agency that produces creative at scale, runs catalogue and video ads across social, connected TV and the open web, and wants automation, measurement and a dedicated service team. Its website invites you to book a demo with its team.
Choose Mecrio if you advertise on several platforms, including Microsoft Advertising or X, and want to create, check and publish campaigns from one panel. You get one cross-platform report, Creative Studio for ad images and videos, and an AI that asks before it changes anything, all free during beta within daily limits.