iyzads and Mecrio at a glance
| What we compared | iyzads | Mecrio |
|---|---|---|
| Ad platforms | Google Ads, Meta, YouTube and TikTok | Meta (Facebook, Instagram), Google Ads, TikTok, LinkedIn, Microsoft Advertising, Pinterest, Reddit, Snapchat and X |
| Pricing model | Monthly or annual subscription plans, each with a set number of ad accounts | Free during beta with daily limits; Mecrio takes no cut of your ad spend |
| Free trial | 14 days; a small fee is charged to verify the credit card | No trial needed: free to use during beta |
| AI approach | AI defines audiences, creates ads and optimises them; rules scale, cut, pause or restart ads automatically | Mecrio AI answers with your own campaign data and prepares changes; nothing changes until you approve |
| Turkish interface | Yes, with Turkish and English versions of its site and sign-up | Yes, in Turkish and English |
| Main focus | One-click AI ad creation and automatic optimisation, plus SEO tools | Setting up, checking and publishing campaigns, then managing and reporting on them |
Where iyzads is stronger
- One-click ads. You pick a goal, set a budget and upload a visual, and iyzads AI handles the rest; the ad goes live across four different audiences to find the best performer.
- Automatic optimisation. iyzads monitors ROAS and CPA for every ad and uses scale-up, scale-down, turn-off and turn-on rules to act without you. Mecrio does not run automatic rules.
- AI strategy from your website. iyzads AI analyses your website, builds audiences, syncs images and videos from your social media, writes ad copy and starts campaign creation.
- SEO tools in the same panel. Plans include SEO reports, keyword analyses, a site speed check and Google Search Console.
Where Mecrio is different
- Nine platforms. Besides Meta, Google Ads and TikTok, Mecrio sets up and manages campaigns on LinkedIn, Microsoft Advertising, Pinterest, Reddit, Snapchat and X. Supported campaign types differ by platform.
- You approve every change. Mecrio AI, built on Anthropic's Claude, prepares changes but applies nothing on its own, and campaigns are created paused in your own ad account.
- Checks before publishing. Text limits, media sizes and platform rules are flagged before a campaign goes live.
- One report across platforms. Results use one set of formulas, and metrics that cannot be added up across platforms, such as reach, are not summed.
- No account-count tiers during beta. Mecrio is free during beta with daily limits, and you pay each platform directly for your ads.
Who should choose which
Choose iyzads if you advertise mainly on Meta and Google, want AI to build ads in one click and optimise them automatically, and would like SEO tools in the same subscription.
Choose Mecrio if you advertise on more platforms, such as LinkedIn, Pinterest, Reddit, Snapchat, X or Microsoft Advertising, and want each change to wait for your approval, with problems flagged before you publish.