How to choose a Wask alternative
- Platforms: list where you advertise today and where you plan to next year. Check that the tool covers each one for the work you need, not only for reporting.
- The job: some tools build and publish campaigns, some optimise live campaigns with rules or AI, and some focus on analysis and reports.
- Control: decide whether you want automation that acts on its own or changes that wait for your approval.
- Pricing model: plans can be priced by ad spend, by brand, by number of ad accounts or as flat subscriptions. Work out the cost at your real spend.
- Trial and language: check the trial length and terms, and whether the tool works in the language your team uses.
The six alternatives at a glance
| Tool | Platforms | Pricing model | Free trial |
|---|---|---|---|
| AdEspresso | Facebook and Instagram | Monthly subscription plans; the entry plan has a monthly ad spend limit | 14 days |
| Birch (formerly Revealbot) | Meta, Google, Snapchat and TikTok | Based on monthly ad spend across the connected ad accounts | 14 days, no credit card required |
| iyzads | Google Ads, Meta, YouTube and TikTok | Monthly or annual plans, each with a set number of ad accounts | 14 days, with a small card verification charge |
| Madgicx | Optimises Meta ads; reporting also covers Google Ads, TikTok, Shopify and Klaviyo | Plans priced by monthly ad spend | 7 days |
| Mecrio | Meta, Google Ads, TikTok, LinkedIn, Microsoft Advertising, Pinterest, Reddit, Snapchat and X | Free during beta with daily limits | Not needed: free during beta |
| Meerkads | Google, Meta, TikTok, Microsoft, Pinterest, Snapchat, LinkedIn and X ads, plus 12 stores and marketplaces | Plans priced per brand, billed monthly or annually | 7 days |
AdEspresso
Fits advertisers who run only Facebook and Instagram ads and test a lot. It is built around creating and split testing campaigns, with performance triggers and automatic optimisation in every plan. Agencies can have clients approve campaigns before they go live, and higher plans add white-label reports.
Birch (formerly Revealbot)
Fits performance teams that manage many ads and want detailed rules to act for them. Rules support nested conditions, custom metrics and more than 20 actions, checked every 15 minutes. Birch AI turns a sentence into a rule you can check before it goes live, and Birch also sets up server-side tracking for Meta.
iyzads
Fits businesses that want AI to set up ads in one click and keep optimising them, with a Turkish interface. iyzads monitors ROAS and CPA for every ad and uses rules to scale, cut, pause or restart ads. Its plans also include SEO reports, keyword analyses and Google Search Console.
Madgicx
Fits advertisers whose main channel is Meta and who want deep optimisation there. Its AI Marketer audits Meta ad accounts every day and prepares actions that go live with one click of approval, and rules can run Meta campaigns around the clock. Creative insights and server-side tracking for Meta are part of the product.
Mecrio
Fits advertisers and agencies who run campaigns on several platforms and want to set them up, check them and publish them from one panel. Text limits, media sizes and platform rules are flagged before publishing, and campaigns are created paused in your own ad account. Mecrio AI prepares changes, but nothing changes until you approve, and Mecrio does not run automatic rules.
Meerkads
Fits e-commerce brands and agencies that mainly need analysis, monitoring and reports, with ad spend shown next to store revenue. It connects 12 stores and marketplaces, including Trendyol, Hepsiburada and ikas, and offers white-label dashboards. Its campaign editor and automatic actions are listed for the Hunter plan, which is marked as coming soon.